As the holiday season approaches, the art of gift-giving takes center stage, and what better way to convey warmth and thoughtfulness than through the timeless symbol of a candle? Beyond the flickering flame and fragrant aroma, selecting the perfect candle for someone becomes an art form, embodying the spirit of the season.

The question is how do you come out ahead of the competition in showing your customer how much you care about their business? Of course, you will provide an excellent product and superior customer service, but who doesn’t love a present?

Some of us are born gift-givers, but, for many, the art of picking the perfect present doesn’t come naturally. Is there a secret to giving a gift that will have its recipients smiling right from the start? It’s not as simple as on right answer. But, becoming an expert gift giver is possible—simply, let these 6 guiding principles lead your way!